6 Tips for the Perfect Animated Explainer Video

Explainer videos are becoming very popular as a marketing tool, and for good reasons.

Explainer videos increase traffic to your website and keeps the attention of users, making them stay on longer where they can explore more of your product afterwards.

They are also effective in helping users retain more of what they’ve learned through watching your video. In fact they do so 30% better than retaining information through written words on your website.

But to make a good explainer video, a few considerations must be taken into account. Here are 6 tips to help you make the ideal explainer video which suits your product.

 

1. Keep your Explainer Video Concise

Even if your product is a fascinating one, if you do not capture your audience within 10 seconds of the start of presentation, you might already have lost 20% of your potential buyers. The attention span of consumers are just that short. There’s a ton of other products out there ready to be consumed. Why should they spend more time on your product than others?

This is just the way it is and to embrace this fact, make your videos as short as it should be. The ideal video should be 30 to 60 seconds long, and shorter videos increase the chances of viewers going through with the whole duration.

Noticed we used the word concise. So instead of the video just being short, make sure it effectively demonstrates your unique value proposition in this time frame. Else, your efforts might just have been wasted.

 

2. Spend time of Pre-Production – Script and Storyboard

The downfall of many projects is bad planning. Never go into production without first having 2 essential things done right – the script and the storyboard. These are done not only for yourself to refer to but so that your whole team is on the same page when it comes to visualizing what the end product should be.

Firstly, the script acts as the foundation of the whole project. Since the opening few seconds of the video is the most important in capturing your audience, get a good writer to work out the best way to do so. One way to secure a strong opening would be to start off with a nice catchphrase.

Secondly the storyboard helps your team visualize and plan ahead for scenes. Without the storyboard, only you have the vision of how the scenes should be film, so don’t get upset when your team doesn’t know better.

Example Of A Good StoryBoard

 

3. Use a Professional Voice-over

In some videos, a voice-over is absolutely necessary for everything to come in place. For these videos, we highly recommend you to use a professional voice-over artist.

These professionals record their work in a soundproof room so their audio files have an absence of external noise. These noises could even be very discernible and can be quite distracting if placed into your video. Just 10 to 20 years ago, getting a professional voice-over done could put you down a few thousand dollars. Nowadays, it really only costs a fraction of your video production budget.

 

4. Gain your Viewers’ Undivided Attention

We’ve established the rule that it is of utmost importance that you capture your audience in the first 10 seconds of the video. Here are a few ways on how to achieve this.

  • Tease your audience with just a snippet of what they are about to see to develop their curiosity such that they watch until the end. This is how the Marvel Cinematic Universe manages to make their audience sit through the end movie credits to catch a few seconds of what is in store for them in the next Marvel movie.
  • Avoid using business jargon. The simple logic is that, simple words convey your message in an easy to understand why. Complicated speech turns away your audience
  • Use typography to enhance your video’s aesthetic appeal

 

5. Embrace Animation – Live action isn’t always better

Live action movies are restricted in the amount of creative elements you can incorporate, especially if you have a low-medium sized budget which disallow you from including complex effects.

This budget however, allows you to make a well-rounded animated explainer video which presents your product in an equal, or even better light.

 

6. Music as Icing on the Cake

Unless you are a cinema enthusiasts, silent films do not attract the masses in general. Include those beautiful soundtracks to complete your video.

A heavy menacing tone can be used to forewarn an incoming danger. Light hearted music can play really well if your product is something deemed to be highly accessible and user friendly to the public.

Choose your music wisely and your animated explainer video will be perfect.